List of Digital Marketing Services

In the digital age, digital marketing services are essential to the growth of your business.

Few businesses can afford the expense of an in-house team, let alone the dangers associated with hiring unproven individuals to perform this essential task. Fortunately, Spree Marketing is a premiere digital marketing services agency that will perform all the work for you at an affordable cost.

When you hire Spree Marketing, you gain access to a variety of digital marketing services that are tailored to your business objectives and benefit from their extensive experience.

These are some of the digital marketing services that will aid in the expansion of your business in these modern times.

1. Content Management

Content forms the heart of any business in today’s world. Moreover, it is important for companies to ensure that the content remains organized and compliant. Content management is a process that involves the creation of content in different forms using the right tools and its management with the help of a content management system. The process of content management involves activities such as: 

• Content creation (documents, images, and videos)
• Editing and publishing through various distribution channels (blogging and social media platforms)
• Retaining content and ensuring regulatory compliance
• Organizing content to enable quick and easy access
• Updating and managing access permissions
• Modifying content as per requirements and maintaining previous versions
• Presenting content

Spree Marketing has successfully assisted companies to build strong relationships with their audiences and increase revenues by implementing effective content management strategies.

2. Online Marketing

Digital marketing, or online marketing, is a method of marketing products or services via the Internet using digital technologies and devices such as PCs, mobiles, tablets, and other digital platforms and media.

With close to 4.66 billion users of the Internet worldwide, digital marketing has become very popular. This is because digital marketing has the ability to reach out to a wider audience, allows for a quick ROI, small players can compete with the big ones, and provides the ability to track and measure the marketing performance.

Digital marketing comes with its own specializations and the channels continue to evolve. Spree Marketing helps its clients reach out to their potential customers worldwide via some methods, such as:

• Website marketing
• Content Marketing
• Social Media Marketing
• Mobile Marketing
• Search Engine Optimization, etc.

Spree has designed and implemented many successful digital campaigns for their clients and helped them reach wider audiences with their products and services.

3. Email Marketing

Contrary to common belief, email continues to be the most important channel of communication in digital marketing. According to experts, email marketing provides the highest ROI. This is because it allows you to deliver a series of messages at the best times based on the behaviour of your target audience. Besides, it is not only affordable but also highly effective.

When it comes to social media platforms, they are subject to various legal regulations. At any time, social media accounts are liable to be suspended or deleted. Once you acquire an email list, it remains with you.

In this type of marketing, businesses deliver well-timed messages to those who have signed up for your email subscription opt-in forms. Email marketing aims to enhance brand awareness among potential customers and deepen your existing clients’ loyalty.

Spree Marketing, the best digital marketing services agency in Pune, has the experience and expertise to design and launch email marketing campaigns that deliver the desired results. 

4. Graphic Design

Graphic design helps businesses communicate an idea through visual means. To achieve this goal, elements like typography, colours, shapes, and illustrations are made use of. The visuals may be simple business logos or complex website page layouts.

Businesses make use of graphic designs to promote and sell both products and services through advertising. They are also often used on websites to present complicated information in an easily digestible manner through infographics. Businesses may also use graphic design for branding purposes.

There are different types of graphic design. Some of them are:

• Visual identity (branding)
• Marketing and advertising (banners, billboards, flyers)
• User interface (mobile and web pages)
• Publication (books, newspapers, newsletters, magazines, catalogs)
• Packaging
• Motion graphics (title sequences, end credits, animated logos, trailers)
• Environmental (signage, office branding, murals, retail store interiors)

 At Spree Marketing, we have a team of experienced graphic designers who can create the most appropriate designs for all of your requirements.

5. Lead Generation

The process employed by businesses to capture the interest of prospective customers to increase their sales is referred to as lead generation. For many companies, it is an essential part of their sales process. A lead can be defined as anyone who has shown an interest in the products or services offered by a company but has not yet become a customer.

The growth of the Internet, along with an increase in the availability of information, has dramatically changed the customer’s buying journey. Besides, the digital transformation has simplified the research process and helped companies better understand the needs of prospective leads. This helps companies tailor information to draw their attention and qualify potential leads based on various factors, such as demographics and engagement. However, businesses need to generate new leads as well as nurture relationships with them.

Spree Marketing, a reliable digital marketing agency in Pune, excels in providing lead generation and lead nurturing services.

6. Logo Design

A logo represents your brand and also symbolizes the identity of your organization.

Using a well-designed and customized logo on your website, packaging, labels, printed material, social media, etc., gives your brand the visibility needed to increase sales.

Expert designers at Spree Marketing create top-quality logos that help businesses drive revenues and profits by enhancing their brands’ online and offline visibility. Our logo design services include the creation of 2D and 3D logos, animated logos, and mascots.

Attention to detail, creativity, and originality are the three key aspects that we focus on to create top-quality logos. We also attach a lot of importance to picking the appropriate colour combinations and fonts so as to help define the identity and communicate the message of your brand. Besides, the right font selection helps to highlight the core values of your business.

7. Paid Advertising

Paid advertising is nothing but placing ads in prime spaces online or offline for a fee. This helps to enhance your brand’s visibility.

In digital marketing, organic advertising helps you to save money, but it involves a lot of hard work and takes time to achieve worthwhile results. On the other hand, paid advertising provides faster returns and guarantees a specified amount of reach.

Types of paid advertising:

• Pay-per-click (PPC): A payment is made only if a user clicks on an ad. PPC ads are links users see on search engine results pages (SERPs).
• Pay-per-impression (PPI): In this case, payment is to be made each time the ad appears on a site.
• Display ads: They come in many versions – text, static images, video, pop-ups, and more.

As a leading digital marketing services company in Pune, we at Spree Marketing specialize in implementing popular paid advertising strategies such as PPC, social media ads, influencer marketing, banner ads, and ad retargeting.

8. Search Engine Optimization

Search engine optimization (SEO) is a process that helps to improve the quantity and quality of traffic to your web page and website from search engines. In effect, SEO maximizes the number of visitors coming to your website by making sure that your site appears at the top of search results returned by search engines.

Search Engine Optimization focuses on improving organic (unpaid) traffic rather than paid traffic. Unpaid traffic originates from many different categories of searches, including video search, image search, academic search, industry-specific vertical search, and news search.

Studies show that 14.6 percent of organic visitors become customers, compared to 1.7 percent of outbound leads. Besides, ranking at the top of SERPs improves the trust and reputation of your website. 

At Spree Marketing, one of the top digital marketing agencies in India, we will help you achieve the desired sales and ROI results through planning, strategizing, and optimizing your website to capture your target audience’s attention.

9. Social Media Marketing

Social media marketing (SMM) involves the use of social networks and platforms to market your company’s products or services. However, it is important to create content that is tailored for each of the different social media platforms in order to promote your business by driving engagement. This is because SMM is nothing but connecting with your customers or target audience and helping them have a better understanding of your brand. In today’s world, Social Media Marketing has a crucial role to play in driving business growth. This is because: 

• 71% of your customers who have enjoyed a positive experience on social media might recommend your brand to their family and friends
• As many as 90.4% of Millennials, 77.5% of Gen X, and 48.2% of Baby Boomers use social media platforms
• More than 2.7 billion people actively use Facebook alone every month

Social media experts at Spree Marketing are specialists in strategizing and managing platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

10. Web Design

The process of conceptualizing, planning, designing, laying out, and arranging content on websites is referred to as web design. It also encompasses several different disciplines and skills in the development and maintenance of websites. The various web design areas include: 

• Graphics design
• User interface (UI) design
• Authoring (coding and proprietary software development)
• User experience (UX) design
• Search engine optimization (SEO)
• eCommerce website development

When designing websites, it is absolutely important to keep in mind the various elements that contribute to enhancing their appearance and functionality. This is essential to maximize not only a site’s overall usability but also performance. Elements such as ease of navigation, appropriate graphics and images, quality and placement of content, and colour scheme contribute to improving the usability of websites.

At Spree Marketing, a reliable web design agency in Pune, we provide custom-designed websites that project a professional image of businesses, enhance their online presence, and build up their brand identity.

11. Chatbot Development

Chatbots are software applications that carry out customer care services via websites for companies. These software applications, which replace live human agents, converse with customers via text or voice. Apart from customer service, chatbots are used for various other purposes, such as to request routing and information gathering. The development of chatbot applications is a challenging task as it involves breaking processes into clear steps and handling them one by one.

The top-class and skilled software developers on our team at Spree Marketing are adept at building highly responsive chatbots that are tailored to meet the specific needs of companies. The chatbots we develop come with the ability to contextually communicate with customers.

We have helped many customers redefine their businesses through our chatbot development services. Dedicated developers on our team have designed and implemented chatbots for eCommerce websites, legal assistance, hotel and ticket booking, and customer support.

12. Copywriting Services

Copywriting is all about writing the text for advertisements or other marketing requirements. The product is written content that helps to increase awareness of a brand and persuades a person to take a specific action. Copywriting services include creating content for billboards, brochures, catalogues, newspaper and magazine advertisements; jingle lyrics; sales letters; direct mail; scripts for radio and television commercials; taglines; white papers; websites; social media platforms; and other marketing communications.

The key to growing the online presence of any business is to get quality copywriting done by professionals in the field. Captivating web copy drives traffic and persuades leads to take action. Spree Marketing, a reliable digital marketing agency in Pune, has a team of copywriting experts who are capable of crafting the right content for your business. Our copywriting services are geared towards helping you increase sales and maximize profits.

13. Creative Content Writing

Creative content writing involves planning and writing textual content and publishing it on the web. It is one of the most important marketing channels as far as modern brands are concerned. Content writing is also a type of inbound marketing that is designed to attract the target audience to a company, product, or website. The aim of creative content writing is to share value-added information about a brand or product, earn customers’ trust, improve and enhance engagement, and create more opportunities for sales.

Professional writing improves a brand’s exposure and builds its credibility. Additionally, it should engage, motivate, and potentially convert as many of the target audience as possible. As the top digital marketing service provider in Pune, we create content that caters to the needs of prospects passing through the various stages of the sales funnel. This is because a different approach is essential for each stage of the customer journey.

14. ECommerce Website Development

The process of creating an online store for selling products or services is referred to as eCommerce website development, taking into account aspects such as how it operates, accepts payments, and behaves in response to a user’s action. Aesthetic appearance is also important. In general, eCommerce website development involves: 

• Determining the appropriate features and functionality for the eCommerce store
• Identifying the best eCommerce development framework (technology) that meets the specific needs of an online store
• Integrating eCommerce into an existing website site

The three options available for developing an eCommerce website include building from scratch, customizing a SaaS solution, and harnessing the power of the MACH architecture.

At Spree Marketing, we specialize in developing state-of-the-art eCommerce websites that respond to user actions such as buying or returning goods, accept payments online, and offer a seamless experience. We also focus on technical aspects such as SEO, page load speed, ease of navigation, and optimized schema.

15. Google Search Ads

Google Ads is the search engine giant’s online advertising platform. Companies and online businesses can advertise the products and services they offer or upload videos onto the platform for the benefit of web users. Ads can be placed on Google Search results pages, non-search websites, mobile apps, and videos. Google search ads service is offered on a PPC pricing model.

As more than 63,000 searches happen every second on Google, the search engine places ads on a majority of search results pages. Google search ads present an effective way of ensuring that relevant and qualified visitors come to websites. This is because only those people who are searching for specific products or services will click on the ads placed by businesses.

Spree Marketing, the best digital marketing services company in Pune, specializes in organizing Google search ads campaigns that drive traffic to our client’s websites.

16. Influencer Marketing

At its most basic level, influencer marketing is one form of social media marketing that allows product mentions and endorsements from influencers. These influencers are usually experts in their niche and have a large social media following. Influencer marketing works because of the trust that a large number of followers place on the influencer. 

Generally, influencers are famous individuals from the movie world, sports stars, and fitness enthusiasts. Nonetheless, influencers can also be those commoners who have carved a niche for themselves in social media and have a large number of followers on their Instagram, Facebook, or other social media accounts. They just do the things they are passionate about. These fields can be wide-ranging and diverse, say from science to household tips to astronomy to gardening to health.

Spree Marketing, specialists in digital marketing techniques, can help you manage influencer marketing campaigns with ease and aplomb. Spree will help to identify influencers in your preferred niche, reach out to them, and also track the impact of the campaign.

17. Infographic Design

Infographics comprise varied representations of information and data using graphic visualizations. Infographic design is important in that the representation should convey the relevant information in a condensed, attractive, and unique format to the viewer.

On the other hand, poor infographic design can obscure information rather than make it easy to grasp. Any infographic design starts with a plan and the first step is to find a story. There is also a need to create a compelling title and then prepare a wireframe for your infographic design.

Once the layout is decided, the data visualization can be done by following best industry practices, incorporating the design elements, including the right typography. A good infographic is one with the correct balance in terms of symmetry, colour, and words.

Spree Marketing can help to create stunning, accurate, and engaging custom infographic designs for campaigns as well as regular displays on your websites.

18. SMS Marketing

Short message service (SMS) marketing is yet another option available for businesses to reach out to potential customers and keep them updated on their products and services. SMS marketing or mobile marketing allows businesses to appeal to their target audience via mobile devices. This widely used marketing strategy enables businesses to share text messages with individuals or a group of customers.

Customers and prospects opt-in to the marketing campaign set up by companies to receive updates and important and special or promotion information. SMS marketing is a type of inbound marketing that allows businesses to target audiences who have already expressed interest in their products and services. The goal of SMS marketing is not only to increase sales but also to build brand image and improve customer retention.

SMS marketing specialists at Spree Marketing can help you increase your conversion rates by organizing effective campaigns as users open 98 percent of the messages they receive.

19. UI Design

User interface or UI design has a key role to play in enhancing the user experience. Therefore, the UI design of an application has to be intuitive and cohesive. Furthermore, the UI design which focuses on looks and style also refers to graphical, voice-controlled, and gesture-based interfaces. Consistency in the use of colours, typography, text, and animations made use of will enhance the interface’s overall cohesion. This, in turn, boosts user experience and brand identity.

One of the most important aspects to be taken into account when designing UIs is a user’s pain points. For this, users’ needs and wants, expectations, and the challenges faced by them have to be clearly understood. 

When it comes to UI design, Spree Marketing has the expertise and the experience to design and implement modern and trendy UIs that are simple and easy to use. We design UIs, keeping in mind factors such as screen layout, interface animations, and transitions, among many others.

20. UX Design

User experience, or UX design, creates products that provide relevant and meaningful experiences to users. It involves everything from acquiring and integrating a product to all aspects related to branding, usability, and function. Though UX design is used interchangeably with the user interface or UI design, it is much more than that. Usability and UI design are the subsets of UX design, as it encompasses several other aspects as well. A UX designer is concerned not only with the process of acquiring and integrating a product, but also with design, branding, usability, and function. The UX story begins much before a device or product reaches the user’s hands. This is because a product is not an island; it is an integrated and cohesive set of experiences.

Spree Marketing has some of the top UX designers on our team, and they have the experience and the expertise to develop consumer-relevant user interfaces that provide the best experience.

21. WhatsApp Marketing

WhatsApp marketing refers to the promotion of brands specifically through this messenger service. The channel enables brands to reach a wider audience, build stronger relationships with customers, and improve sales.

Among the umpteen messenger platforms available today, WhatsApp is undoubtedly the most popular. More than 2 billion subscribers actively use the messenger every month. WhatsApp marketing enables businesses to engage with their customers and also interact with them. Besides, the open rate of WhatsApp text messages is 98 percent. WhatsApp users trust brands that make use of this channel for marketing.

WhatsApp Business is FREE and is designed to help companies connect with their consumers in real time. It also enables the creation of an in-app store. Apart from adding a business profile and product catalogue, companies can send replies quickly and broadcast messages to 256 users at a time.

At Spree Marketing, we specialize in designing and implementing WhatsApp marketing campaigns that enhance the sales and bottom line of your business.

22. Web Application Development

Web application development involves the creation of applications that run only on browsers. It encompasses everything from defining a problem, building the solution, choosing the right framework or tool, testing the app iteratively with users, and interacting with customers. Unlike mobile apps, which need to be downloaded, web applications can be accessed through a browser from anywhere, provided the Internet connectivity is good.

A progressive web app (PWA) is a different type of web application that behaves like native applications. A different methodology and additional technologies are required to build PWAs. They can be downloaded to devices and stored on the home screen, which enables easy accessibility.

Some web applications come with the ability to function without an Internet connection. Spree Marketing specializes in web application development and has a team of skilled developers with many years of experience in building highly functional and intuitive web apps.

23. Mobile App Development

Mobile app development involves writing software programmes for smartphones, digital assistants, etc., that run on platforms such as Android and iOS, among others. The software may be preinstalled on a device, downloaded from the mobile app stores, or accessed via a mobile web browser.

Mobile app development is a rapidly growing field. Today, businesses from retail, eCommerce stores, and telecommunications to healthcare, insurance, and government organizations need mobile apps to meet users’ expectations with respect to accessing information in real time and conducting various transactions. Besides, businesses have to offer mobile apps to stay relevant and become successful.

Mobile UI design is a key aspect of mobile app development. It takes into account various aspects such as constraints, contexts, input, screen, and mobility for building an easy-to-use and intuitive user interface.

At Spree Marketing, we develop both native and cross-platform mobile apps that help our customers grow their businesses. We also specialize in building game-changing apps for start-ups.

24. Software Development

Software development involves the creation, design, and deployment of computer programmes that help individuals and organizations solve their problems. The software provides a set of instructions (programs) that enable a computer to perform certain specific functions. Software is independent of computer hardware and it makes computers programmable.

It is the application software that helps users perform certain tasks using the computer. Web and mobile applications such as those used for shopping (Amazon), chatting and socializing (Facebook), or posting pictures (Instagram) are software application programs.

As a leading software development company, we provide state-of-the-art enterprise mobility solutions and services for all the major mobile platforms. We are also adept at hybrid application development, backend development, eCommerce website development, and web portal development. Through our software development services, we have helped many businesses across the globe change their fortunes.

25. PPC Marketing

Pay-per-click, or PPC, is an internet marketing model wherein advertisers pay a small fee to the search engine whenever a user clicks on their ad. In effect, it presents advertisers with an opportunity to buy visits to their website instead of wasting a lot of time trying to obtain traffic organically.

One of the most commonly used forms of PPC marketing is search engine advertising. It enables companies to bid and place their ads in the search engine’s sponsored links section. This makes it easy for users to find a company’s products and services when they search online using relevant keywords.

An effective PPC campaign helps businesses drive sales and maximize profits. However, several aspects have to be considered when building a PPC campaign. They include researching and choosing the appropriate keywords, using these keywords in well-organized ad groups and campaigns, and creating optimized PPC landing pages that enable conversions. 

If your goal is to implement a PPC campaign and increase your sales, Spree Marketing can help you. Get in touch with us today!

Partner with Spree Marketing, a leading digital marketing agency to maximise the benefits of online marketing strategies.

Our specialists will collaborate with you to develop custom solutions for your target market and industry, allowing your business to flourish in the digital age. The advantages of collaborating with a team of seasoned experts far outweigh the costs.

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