When a user searches for products, services, advertisers can show a targeted ad leading the user to a relevant page showcasing that product or service. The user then can make a purchase resulting in a sale or can become a lead by inquiring about a service.
Pay Per Click Advertising
When people click on an ad, advertisers incur charges known as PPC (pay-per-click) marketing.
![Sponsored advertising](https://spree.marketing/wp-content/uploads/2020/07/Sponsored-advertising-1024x576.png)