Lead Generation

Lead refers to the registering of a user. In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

We specialise in end-to-end lead generation services and strategic client management. Whether your company deals directly with businesses or you are looking to market to consumers, our systems are built to effectively contact potential clients and manage the entire lead generation process.

  • Start generating guaranteed, qualified leads.
  • We will set up and manage a robust and effective inbound lead management system for your organisation
  • We use email, LinkedIn, Google Ads and PPC ads to attract interested prospects and nurture them through marketing automation.

  • Target Keywords

    A Search Engine Marketing plan using specific keywords is an effective Lead Generation technique. Transactional keywords show intent to purchase a product or service. Navigational keywords show intent to find information about a specific brand, product, or service

  • Sales Funnel

    Strategic content marketing considers the multiple stages of the purchase funnel and utilizes content to move customers through the entire sales process. The steps involved are Attracting Prospects, Educating, Converting and Nurturing

  • Email Marketing

    Behavioral email marketing tracks customer actions and delivers messages based on their buying cycles and habits. By tracking buyer behavior, email can be used to effectively communicate with customers and convert prospects.

  • Landing Pages

    Attracting interest through an ad or a post in not enough. You must drive traffic to targeted landing pages that give audiences the information they want and need.