Content marketing has grown to be a profitable investment for small and large companies alike. Almost 75% of brands now hire professionals to help manage their content strategy.
- Content marketing lets you provide significant value beyond your products, giving customers more reasons to pay attention to you.
- When you write high-quality original content, your audience will take note and is far more likely to share it.
- The right content fuels acquisition of new customers, and with an attractive lead magnet, you can capture more leads.
Infographics are a marketing strategy with eye-catching content that is informative because they showcase statistics or processes.
Further, infographics can make your product more reputable if there’s hard data involved.
According to marketing statistics , 54% of audiences prefer to see videos from brands they support, which is more than any other type of content.
Videos are also a versatile medium because you can create a variety of content in your industry that engages your market and leaves them wanting more
Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your blog provides. Blog posts improve SEO and can be a low-cost way to boost organic traffic.
Consistent blogging relevant to the product are known to convert followers into customers.
You can strategically place different brochures in a wide variety of locations on your website. This allows your company to relay positive and accurate information to more people and attract new customers.
A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices.