Content marketing has grown to be a profitable investment for small and large companies alike. Almost 75% of brands now hire professionals to help manage their content strategy.
- Content marketing gives you the opportunity to provide greater value beyond your products & services, resulting in greater eyeballs from prospective customers.
- When you write high-quality original content, your audience will take note and is far more likely to share it.
- The right content fuels acquisition of new customers, and with an attractive lead magnet, you can capture more leads.
Infographics are a marketing strategy with eye-catching content that is informative because they showcase statistics or processes.
It is important to note that basing your infographics on hard data makes them more reputable.
According to marketing statistics , 54% of audiences prefer to see videos from brands they support, which is more than any other type of content.
Videos are also a versatile medium because you can create a variety of content in your industry that engages your market and leaves them wanting more
Having a blog that is relevant to your product draws potential clients who are searching for the information your blog delivers. Blog postings help with SEO and can be an inexpensive way to increase organic traffic.
Consistent blogging relevant to the product are known to convert followers into customers.
You can strategically place brochures on your website in some key locations. This allows your firm to reach out to more individuals with positive and factual information, thereby attracting new customers.
A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices.