Businesses are constantly searching for innovative ways to efficiently reach their target market and sell their products and services. One of the first known techniques for doing so is through email. Some may perceive email as an outdated marketing strategy, yet indisputably, email is still one of the most powerful tools in digital marketing today.
However, with the vast number of companies using this tool and the constant barrage of emails people receive daily, how can you ensure that your message will stand out, be opened, and be acted upon by your receivers?
You’ve already created a huge email list for your business— you’ve got the contacts of people you think would be interested in your business offerings. But, before you start sending your emails, there are a few things you need to know to ensure that your message will get across without sounding like a broken record.
Tips for Composing Persuasive Emails
1. Use Enticing Subject Lines
Your email’s subject line is its most crucial component. It’s what gets your email opened. If it doesn’t interest the recipient, your message will go unread. Here’s how you can create a compelling subject line.
- Keep it short and sweet. Long subject lines will get cut off, and recipients are more likely to delete an email with a long subject than to open it and read it.
- Make it interesting. Ask a question, make a statement, or use numbers or symbols to break up the text.
- Get to the point. Be clear about what you’re offering and why the recipient should care.
- Use keywords. Keywords are key (pun intended) in getting your email opened. Choose words that will stand out and make the recipient want to learn more.
- Personalize it. Add the recipient’s name or other personal information to make the email more like a conversation than a sales pitch.
2. Create Concise Email Content
Now that you’ve got the readers’ attention with your subject line, it’s time to deliver on the promise of a great email. Keep in mind the following pointers in writing concise email content:
- Keep it brief. People are busy and don’t have time to read a novel. Get to the point and be concise.
- Use strong words. Words like “amazing,” “unique,” and “guaranteed” will capture attention and make people want to learn more.
- Make it visually appealing. Use images, infographics, and other visuals to break up the text and add interest. You can also incorporate videos to showcase your product or service.
- Include a call to action. Tell recipients what you want them to do: click on a link, buy a product or sign up for your email list.
- Use active voice. Passive voice is monotonous. Be assertive and use strong verbs to capture attention and get your point across.
3. Apply Proper Email Formatting
Once you’ve got great subject lines and compelling content, it’s time to format your email for easy reading. Below are suggestions you can use:
- Keep the layout simple. Too much text or too many images will make your email look cluttered and unprofessional.
- Use short paragraphs. Long paragraphs are difficult to read on a screen, so keep them short and sweet.
- Use bullet points. Bullet points are a great way to break up text and highlight important information.
- Include white space. White space makes your email easier to read, so don’t be afraid to use it.
4. Use an Email Signature
Your email signature is like your business card. This is how you introduce yourself and your business to your target clients. So, you must include this in every email you send. Consider the following bits of advice:
- Include your name, title, and company. This is basic information that recipients will want to know.
- Place your contact information. Include your email address, phone number, and website so recipients can easily contact you.
- Keep it short. A long signature will clutter your email and make it difficult to read.
- Make it visually appealing. You can use images, logos, or even a video to make your signature stand out.
5. Follow Basic Email Etiquette
Last, following basic email etiquette when writing your message is important, so it will not sound rude and unprofessional. Remember to observe the following rules:
- Proofread your email before sending it. Typographical and grammatical errors will make your email look unprepared and unprofessional. So proofreading is essential.
- Avoid using all caps. Using ALL CAPS is like yelling on the internet. So avoid using this, or you might offend your readers.
- Don’t overuse exclamation points. Use one exclamation point to show excitement or emphasize. But don’t use too many exclamation points in a series (!!!) because some people might view this as rude, sloppy, and unprofessional writing.
Regularly sending emails to your potential customers will engage them more in your business. But don’t bombard them with too many emails, or you’ll run the risk of them unsubscribing from your list. Space out your emails and ensure each one will generate leads, a possible conversion, and revenue for your business.
By following these tips, you can create compelling emails that are a surefire way to get more people to read your content, click on your links, and buy your products.