Mobile marketing is an online marketing technique focused at reaching a specific audience on their smartphones or other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications
- The mobile medium makes easier to issue promotions and marketing incentives to the user.
- Since mobile content can be easily shared among users, mobile marketing can have huge viral benefits.
- You can start a direct dialogue with the user, getting instant feedback via SMS or WhatsApp.
Mobile App Marketing
Marketing on mobile apps focuses on app promotion and customer engagement. Push notifications, deals and coupon codes can be sent directly to your customers using in-app messaging.
Location based marketing
Small businesses that operate in a single location can stand out against direct competitors and attract new customers that live close to the business.
Location-based marketing uses geotargeting, SEO optimization and targeted PPC clicks to get your business in front of the people closest to it.
With SMS marketing, businesses can send direct texts to consumers who have opted in to receive messages from them about upcoming sales, new product information, and more
With maximum people nowadays using mobile apps and mobile games, in-app advertising is a significant platform to reach your target audience directly.
Different types of advertisements can be displayed such as banner pop up images and video ads within games.